Social Media

Don’t Be Socially Awkward

Over the past decade social media has actually been growing faster than the Internet. Crazy, right?

And since it shows no signs of slowing down, social media is one of the single most powerful tools in the modern marketing world.

More than 2.34 billion people worldwide are social network users – that’s more than 75% of Internet users around the world and nearly one-third of the population in general.

It shouldn’t be a surprise to you that companies are exploring every angle they can to capitalise on such a unique marketing opportunity, consisting of such staggering numbers, and you should be too.

Since most companies – yes, even some of the more tech-savvy ones – have little to no understanding of the best ways to leverage the different social platforms to achieve their goals, social media marketing is an invaluable asset to possess.

There’s more to it than just Facebook posts

When people think of social media, they generally think of making Facebook posts. Or maybe sending the odd tweet. But there’s a lot more to it than simply throwing an image and a comment into your newsfeed every once in a while.

To really set yourself apart from the crowd you need to identify the type of content that most appeals to your target audience — and the platform that is most suitable to your company — and master it all.

This can include:

  • Knowing what time of day it’s best to make a post
  • What types of posts generate the best user engagement
  • Applying different tactics to different platforms

An understanding of copywriting, analytics, visual marketing,  graphic design and many other aspects all come in to play.

With our services, we’ll make sure you don’t get left behind in the social media game.


Content is King,
Distribution is Queen

We live in the age of information

If you don’t have high-quality and engaging content you’re destined to fail at the hands of your competitors.

It’s your content that brings in the viewers and keeps them engaged. Regardless of whether your site’s main aim is to deliver information or if you have a product or service you want to promote, your content is what will draw your potential customers in the first place.

And it’s also your content that will go a long way towards you getting ranked by Google, too!

What’s the biggest issue you’ll face with content?

Well, there’s a few, actually…

36% of people find that producing engaging content is by far their biggest challenge
21% reported that they find producing enough content is beyond their reach
20% don’t have the budget to produce the quantity or quality of content they’d like to
That means around 77% of the market are can’t keep up with the demands of content marketing
If you can find a way to get ahead of that curve it’ll put you at a significant advantage

Content Will Boost Other Areas of Your Digital Marketing Efforts

Social Media Email

Another cool thing about content marketing is its ability to go hand in hand with so many of your other marketing strategies.

Sure, improving your content will have a direct effect upon your SEO results.

But your social media presence, your email campaigns and even your conversion rates are all likely to get a boost.

The content on your site is the face of your company online – it’s simply that important.


One of the single most important parts of running successful digital marketing campaigns is accurate analytical data

Importance of Analytics

You can have a website that features all the tricks in the book, but without the power of analytics you’ll always be fighting an uphill battle when it comes to correctly assessing performance and making changes that improve the site.

To have long-term success in your marketing campaigns it is essential to run tests, track data and analyse your findings to determine ways to improve your existing strategies and punch through plateaus.

If you want your digital marketing achievements to consistently get better then you should always be learning. If you aren’t analysing your results then we’d argue that there’s no way you can be learning from them.

As the saying goes: if you cam measure it, you can improve it. And this is precisely why we’ll set you up with a range of tools that’ll allow you to track several testable areas of your site.

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Make a start today!

Because we’re a small, specialised team our client-base is compact and carefully selected. Don’t hesitate to get in touch because we will have to turn down clients if we feel we have too many.

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