What is SEO?

And why is it so important?

Search Engine Optimisation — commonly abbreviated to SEO — focuses on growing the visibility of your website in organic search engines. Or, to put it an even simpler way, it’s the optimisation of your website inside the search engines, the most important one being Google.

Although social media (Facebook, Twitter, LinkedIn etc.), emails and other types of traffic generation can get people to visit your website, the majority of traffic on the internet comes from search engines.

It doesn’t matter if your website provides content, services, products or anything else, this fact applies.

And search engines are unique in that they provide targeted traffic. That is, people who are looking for what you offer can find you if you do SEO correctly.

What is SEO

Technical and Creative

Technical and Creative

SEO is a marketing discipline that combines technical awareness and creative elements to improve your rankings, drive traffic and generally raise awareness

Better User Experience


Most importantly, SEO is about making your site better for the people who visit it so they find what they’re looking for and find it a beneficial experience

SEOh So Important

SEO takes its place at the head of all our services.


You may be thinking “isn’t SEO an outdated approach; maybe even obsolete?” Absolutely not! Let us explain why…

SEO Isn't Dead

Isn’t SEO Dead?

Some people argue that SEO is no longer relevant but reports of its death has been greatly exaggerated

SEO is just as important now as it’s ever been – if not more so.

What’s more likely causing this misconception is widespread misunderstanding of what SEO is now.

And given the constantly changing Google algorithm, it’s actually evolving rather than dying.

Broaden Your Horizons

SEO involves far more than just getting your website to show up for certain keywords and search queries.

Marketing Strategy

The importance of clean-cut, white-hat marketing techniques cannot be understated. Businesses are also beginning to understand that they need to react quickly when the inevitable algorithm changes hit their website for six!

SEO success is more and more reliant on an all-round approach that includes providing users with an enjoyable and productive experience, gaining and maintaining a high-quality backlink profile and producing engaging, varied content.

The Ever-Changing World of SEO

With such changes regularly taking place within the SEO world, the hiring of dedicated experts becomes an absolute necessity.

Quite simply, your business needs a team who can keep up with the rapidly evolving SEO landscape. And whether you choose to hire a dedicated employee or seek out the help of an agency such as ours is the only thing you need to decide upon.

Achieving the combination of providing value to your site’s visitors as well as having a handle on the various creative and technical aspects of SEO is a real challenge. That’s because something that hasn’t changed is the difficulty-level – SEO is not easy.

In order for the search engines to stay ahead of the curve – and for Google in particular to keep their place as #1 – SEO evolves on a regular basis, which means your team (be them employees or Team Litebulb) need to stay on top of the almost constant changes to the algorithms and best practices.

Hiring an employee to do this has it’s obvious benefits, but value for money isn’t one of them, since the acquisition of a agency’s services will provide you with a whole team of people who’ll be dedicated to looking after your site.


Content is King,
Distribution is Queen

We live in the age of information

If you don’t have high-quality and engaging content you’re destined to fail at the hands of your competitors.

It’s your content that brings in the viewers and keeps them engaged. Regardless of whether your site’s main aim is to deliver information or if you have a product or service you want to promote, your content is what will draw your potential customers in the first place.

And it’s also your content that will go a long way towards you getting ranked by Google, too!

What’s the biggest issue you’ll face with content?

Well, there’s a few, actually…

36% of people find that producing engaging content is by far their biggest challenge
21% reported that they find producing enough content is beyond their reach
20% don’t have the budget to produce the quantity or quality of content they’d like to
That means around 77% of the market are can’t keep up with the demands of content marketing
If you can find a way to get ahead of that curve it’ll put you at a significant advantage

Content Will Boost Other Areas of Your Digital Marketing Efforts

Social Media Email

Another cool thing about content marketing is its ability to go hand in hand with so many of your other marketing strategies.

Sure, improving your content will have a direct effect upon your SEO results.

But your social media presence, your email campaigns and even your conversion rates are all likely to get a boost.

The content on your site is the face of your company online – it’s simply that important.

Social Media

Don’t Be Socially Awkward

Over the past decade social media has actually been growing faster than the Internet. Crazy, right?

And since it shows no signs of slowing down, social media is one of the single most powerful tools in the modern marketing world.

More than 2.34 billion people worldwide are social network users – that’s more than 75% of Internet users around the world and nearly one-third of the population in general.

It shouldn’t be a surprise to you that companies are exploring every angle they can to capitalise on such a unique marketing opportunity, consisting of such staggering numbers, and you should be too.

Since most companies – yes, even some of the more tech-savvy ones – have little to no understanding of the best ways to leverage the different social platforms to achieve their goals, social media marketing is an invaluable asset to possess.

There’s more to it than just Facebook posts

When people think of social media, they generally think of making Facebook posts. Or maybe sending the odd tweet. But there’s a lot more to it than simply throwing an image and a comment into your newsfeed every once in a while.

To really set yourself apart from the crowd you need to identify the type of content that most appeals to your target audience — and the platform that is most suitable to your company — and master it all.

This can include:

  • Knowing what time of day it’s best to make a post
  • What types of posts generate the best user engagement
  • Applying different tactics to different platforms

An understanding of copywriting, analytics, visual marketing,  graphic design and many other aspects all come in to play.

With our services, we’ll make sure you don’t get left behind in the social media game.



One of the single most important parts of running successful digital marketing campaigns is accurate analytical data

Importance of Analytics

You can have a website that features all the tricks in the book, but without the power of analytics you’ll always be fighting an uphill battle when it comes to correctly assessing performance and making changes that improve the site.

To have long-term success in your marketing campaigns it is essential to run tests, track data and analyse your findings to determine ways to improve your existing strategies and punch through plateaus.

If you want your digital marketing achievements to consistently get better then you should always be learning. If you aren’t analysing your results then we’d argue that there’s no way you can be learning from them.

As the saying goes: if you cam measure it, you can improve it. And this is precisely why we’ll set you up with a range of tools that’ll allow you to track several testable areas of your site.




Make a start today!

Because we’re a small, specialised team our client-base is compact and carefully selected. Don’t hesitate to get in touch because we will have to turn down clients if we feel we have too many.

Get PREMIUM now!