THE IMPORTANCE OF
Digital Marketing
For some time now, the world has been rapidly moving from analogue to digital. There’s simply no denying it. On mobile phones, tablets, laptops, desktops at home or at work, people are consuming more digital content every hour of the day, every day of the week.
And companies that fail to recognise this shift, and adapt to it, are in trouble. Not only is digital marketing a rapidly growing force across most current markets, it is very likely that digital media will replace more traditional forms altogether in the not-too-distant future.
For some time now, the world has been rapidly moving from analogue to digital. There’s simply no denying it. On mobile phones, tablets, laptops, desktops at home or at work, people are consuming more digital content every hour of the day, every day of the week.
And companies that fail to recognise this shift, and adapt to it, are in trouble. Not only is digital marketing a rapidly growing force across most current markets, it is very likely that digital media will replace more traditional forms altogether in the not-too-distant future.
Embrace the New Era
THE INFORMATION AGE
Older generations may decry a dramatic prediction such as saying that this is a defining era — and it’s one that’s here to stay – but the decline of paper-based newspapers and magazines, and even traditional TV and radio broadcasts is hardly breaking news.
The younger generations – those that don’t remember what life was like before the internet – will soon inherit the earth
And you can bet your bottom dollar that they’ll be bringing the brave new world of digital consumption with them.
The good news is that digital marketing offers just as much potential to marketers as it does to consumers.
This is largely due to the fact that digital methods of communication are fast, user-friendly, streamlined and more versatile than traditional methods.
And these factors can be used to a marketer’s advantage.
The digital age is in full swing; companies that fail to adapt to this new marketing climate, regardless of their size and stature, are at great risk of going extinct. You need only look at Toys ‘R’ Us, Blockbuster, HMV and Maplin, to name just a few, to underline the importance of adapting to new technology.
HOW WE CAN HELP
SEO • SOCIAL • PPC
Where does Litebulb Media come in?
The reality is that people simply don’t have a lot of time available, so their marketing campaigns often go on the back-burner. And that’s where they stay.
Business ticks over, sure, but there’s no real growth. And that’s why we’re here: to help you when you need it and straight-up do it for you!
You can ask us anything and we’ll do our best to answer every type of digital marketing question you have. If we feel need the help of our team, we’ll say so. We won’t say it to everyone, only those we feel actually need it.
Don’t know where to start?
First, you’ll need to work out what your marketing budget is. Common consensus states it should be 10% of gross revenue.
That is, of all the money your company brings in (not just the profit, but all of the money you generate) at least 10% should be spent on marketing your company.
A simple example would be, if all of your customers combined pay you £3,000 per month (before any of your costs or outgoings are taken into consideration) then 10% of that – which is £300 – should be spent on marketing every single month.
If it’s £10,000 you generate per month then £1,000 should be spent on marketing each month, and so on.
Once you’ve worked out what your figure is, head on over to our PLUS, PREMIUM and ULTIMATE package pages to see where you takes your fancy.
Not sure what you need? Or would you prefer something bespoke? No problem at all – just get in touch and we’ll work it out together.
Let’s Work Together
TELL US MORE ABOUT YOUR PROJECT
We offer fixed-price packages or, if they don’t quite suit your needs, we could provide you with something completely bespoke.
Either way, drop us a line and let’s talk about the many ways we can improve your online presence.
We will use and protect your data in accordance with our Privacy Notice. You can unsubscribe any time.