Older generations may decry a dramatic prediction such as saying that this is a defining era — and it’s one that’s here to stay – but the decline of paper-based newspapers and magazines, and even traditional TV and radio broadcasts is hardly breaking news.
The younger generations – those that don’t remember what life was like before the internet – will soon inherit the earth
And you can bet your bottom dollar that they’ll be bringing the brave new world of digital consumption with them.
The good news is that digital marketing offers just as much potential to marketers as it does to consumers.
This is largely due to the fact that digital methods of communication are fast, user-friendly, streamlined and more versatile than traditional methods.
And these factors can be used to a marketer’s advantage.
The digital age is in full swing; companies that fail to adapt to this new marketing climate, regardless of their size and stature, are at great risk of going extinct. You need only look at Toys ‘R’ Us, Blockbuster, HMV and Maplin, to name just a few, to underline the importance of adapting to new technology.