15. The ads are cheaper
When we say cheaper, we don’t mean cheap cheap. And the costs can accumulate very quickly, if you’re not careful.
But when compared to some of the costs you’d need to invest in Google Ads, the savings are significant. Ads costing 10 or 11 times less than what you’d expect to pay on Google (thought the traffic may be slightly lower in quality) is a compelling argument for giving them a try.
16. You’ll be able to reach a wider audience
The ability to acquire potential customers grows exponentially with the time you spend on social media.
You start by setting-up a Facebook page, for example. You invite friends and family to ‘like’ the page. As your numbers grow, more and more people are exposed to your page and they ‘like’ it too. They recommend it to their friends and family, and some of those also give you a ‘like’.
Then, while you’re doing some research, you find other pages that are similar to yours. You ‘like’ them and a link to even more potential customers is created.
You begin to contribute to the various online communities you’ve found on Facebook and people begin to recognise your name, your brand and your popularity grows and grows.
Suddenly (well, after a few months, probably) you have access to customers you didn’t even know existed and would never have found through any of your previously existing marketing efforts. All from one little page on Facebook (and that’s without any of the other social media platforms that’ll offer you a similar opportunity for growth).
17. You’ll gain improved customer insights
The comments sections of social media are a goldmine of user insights.
If you are able to build a strong and trusting community, your customers will share all kinds of valuable information regarding ways you can improve your product or service, things they like about your company, things this dislike about your customer service etc. etc.
In addition to that, you can filter your shared content to investigate what topics are the most popular and focus your efforts on creating more content that is likely to be valued by your readers. You can also measure conversions of promotions you implement at different times, in different ways and across different platforms to determine your most profitable return on investment (ROI).
18. Diversify across several platforms
As we stated at the very beginning, there are certain platforms that we feel lend themselves to social media marketing better than others. But that is not to say that that assertion is universal.
Some companies may find that Snapchat is actually the most popular platform among their customers (especially if they have a young customer-base). Or that Reddit, when navigated correctly, provides the most highly-convertible leads as the users are very considered in every click that they make.
The beauty is, all social media accounts are free to set-up. So there’s absolutely nothing stopping you from signing-up to each and every one and experimenting with them all to determine which is the best fit for your company. Using multiple social media platforms is almost always the best approach.
19. Be easily accessible on mobile devices
Most social media is carried out on mobile devices, so the social media platforms are all geared to optimise user-experience on such devices.
If your company’s website is not responsive (i.e. it does not convert well when being used on a mobile device) then having a strong social media presence can help you circumnavigate that issue, a little, by piggy-backing the already compatible social media apps (though we would highly recommend your website is made responsive as soon as possible, given the volume of users on handheld devices).
20. Connect with your employees
Creating a community spirit within your workforce is just as important as creating one within your customer-base.
Most companies will have employees who are already active one or more social media platforms, so why not use that to your advantage?
By engaging with your employees over social media – and allowing them to interact with each other too – you will add a cutting-edge dimension to your company that some would normally associate more closely with the tech start-ups of Silicon Valley.
And if an employee is proud of the company they work for, they’ll display company logos and messages all over their social media pages without even being asked. Getting your employees to be voluntary brand ambassadors depicts a strong image about your company and acts, fundamentally, as free advertising for you.
21. The longer you wait to start, the longer you’ll wait to see results
As with anything, if you don’t try it then you just don’t know. Procrastination, fear of the unknown or plain old laziness – whatever the reason you haven’t started yet, all you are doing is delaying the inevitable.
The sooner your company adapts to the changes in marketing that social media has instigated, the sooner you will begin to reap the rewards.
Seriously, what are you waiting for?
To recap, we’d like you to try a little exercise.
Firstly, take the number of users for each social media platform that we mentioned at the top of the article. Then add the 21 concrete, irrefutable reasons we listed above and explained in detail.
Once you’ve done that, throw the number away, because it will be completely irrelevant. But after doing so, we do think you’ll struggle to find an excuse for not taking your social media strategy to a new level.
Whether that means you start from scratch. Or you resolve to dedicating a little more time to it every day or every week. Or even if you decide to hire a specialist who’ll help you formulate and implement a strategy, we’re sure you won’t regret being a bit less anti-social.
Are there any other reasons you know that make social media so important to your business that we missed?
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